Why Millennials Make the Best Hires
During my recruiting days at RBC Capital Markets and later at Venmo, I inevitably came across two major stereotypes when people would describe the students I was trying to hire: Social-media obsessed and apathetic.
As you and I know, in reality college students are highly ambitious, and they look for jobs that will help them with both personal growth and career progression…just like most other professionals we know! Students’ mobile media consumption habits drive our innovation economy, and they are a big part of the reason why tech companies like Snapchat have done so well. And that’s why college students today are called the Innovation Generation.
Millennials will make up 46% of the workforce by 2020, and close to 75% by 2025. I’m here to help you debunk three common misconceptions about recruiting college students so that employers are better prepared for the future.
Misconception # 1: Millennials aren’t loyal
According to research by the Center for Creative Leadership, Millennials are just as loyal to their employers as anyone in their 20s ever is. As they get older and take on more responsibility, they begin to change jobs less often and stay with an employer longer.
There is a shift in who millennials are loyal towards. It is no longer the company to whom they’re loyal, but rather their bosses and leaders that they respect, learn from and have open feedback conversations with. Millennials no longer quit companies, they quit bosses. When employers create open learning environments with well trained, highly performing managers, millennials positioned to be more loyal than any previous generation.
Misconception # 2: Millennials don’t know the meaning of hard work
This misconception is absolutely false, and has been said about the previous generation since Aristotle and Plato! Millennials grew up in a time with instant and infinite access to information and communication, and are thinking about work differently because of this. They’ve become more efficient at multitasking and they understand that their personal and professional lives are blurring. This means they don’t shy away from working on the weekends.
The truth is that college students rally around companies’ missions and need to understand how their work fits into a larger picture. They also value corporate social responsibility more than any generation before them. If employers are transparent and give them something to believe in, offer cross-cultural experiences and provide the opportunity to learn while on the job, they’ll find that millennials value their jobs as much as they value life outside work. It’s important for you to communicate these values to your students, so that they know what environments are best for them, and they know the right questions to ask employers in their job search.
Misconception # 3. Millennials are completely obsessed with social media and texting
Millennials spend an average of 5.4 hours a day on social media, so this myth is not completely false, but it isn’t a bad thing. The truth is, more than any other generation, millennials have changed how companies do business online largely due to their social media and overall internet usage. Their online habits have single handedly given rise to tech startups like Snapchat and dozens of messaging apps. Retailers actively court their peer feedback and online reviews.
About 62% of millennials consider themselves to be innovators and look for opportunities to introduce apps, tools, processes and software to help company employees increase efficiency and productivity. In fact, millennials are a social media megaphone for employers and a lightning rod for tech and digital innovations.
Any way you look at it, millennials and college students make great employees, whether they’re still in college and looking for internships and part-time work or as new graduates looking for full-time job opportunities. If, like me, you’re always looking for more stats to bolster your own conversations with employers, I highly recommend this white paper with 5 Reasons Why Employers Need to Hire Millennials. Good luck and come back soon for more trends and insight!
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